Step two · the working session

The consultation,
run face to face.

Five steps. It is a working session on the areas an agent is choosing, and that is the reason they take the next call. You are the knowledge source in the room.

See if I qualify Build the book

The area analysis screen a consultation is run from — Run from your screen, in their office.

5Steps, one sitting

The five steps

Choose a farm like a stock pick.

It turns a sales call into a working session on the agent’s own business, which is why it earns the next meeting.

Where they stand todayTheir rank, who is above them, and how much of the neighborhood is genuinely unclaimed. For most agents this is the first time they see their own market this way.

Which areas are worth their moneyTurnover, tenure, owner-occupancy and median price side by side. An area where homes change hands every eight years behaves very differently from one where they change hands every twenty.

How tight to draw the boundaryA whole ZIP code is rarely the right unit. A neighborhood, a tract, a subdivision or a single condo building is usually where an agent can realistically become the name people know.

What a year of consistency would takeFarms take seven to twelve months to pay, and most agents stop around month five. Talking honestly about that timeline is what makes you credible.

What happens next, and who does itIf the agent decides to run the platform on that area, they buy it directly from us at list price and hold their own account. You stay the person who helped them think it through, and we pay you nothing either way.

What is on the screen

The consultation, broken into what it actually shows.

You run it from one screen. These are the pieces you walk an agent through, in the order that lands.

Agent ranking and market share for the area

01 · Where they rank

Their share of the area against every other agent listing on those streets. This is the slide that gets their attention.

Fast facts card: homes, tenure, owner occupancy

02 · What kind of area it is

Homes, average tenure, owner-occupancy and turnover. It tells you whether a farm here will pay at all.

03 · Supply against demand

Inventory and absorption for that neighborhood, so the pricing conversation rests on real numbers.

04 · What is selling

The breakdown of what actually closed, and the sale-to-list picture behind it.

05 · Where the prices sit

Price bands across the area, which is how an agent works out whether their average sale fits the neighborhood they are chasing.

06 · Which way it is moving

Direction and velocity. Two agents can hold the same share and be heading in opposite directions.

Why this works

This help costs them something to act on.

Helping an agent choose where to farm is expertise. It is the kind of help that raises your standing with them precisely because it costs them something to act on it.

And it scales across everyone you serve. Every agent you cover can have this conversation with you, which is exactly how a title relationship is supposed to work.

Buyer demand analysis for a specific neighborhood — Buyer demand for the area, in the room, on your screen.

Bring an agent you already serve.

Bring one area you cover and we will run the consultation with you on it, so you can see exactly how it goes before you take it into an office.