Spoke one · farming

Own your ZIP code,
one neighborhood at a time.

A ZIP code is the outer boundary, which is where every other product stops. We work inside it — the neighborhoods, the tracts, the subdivisions, the single condo building — and market to the people who own the homes there.

See if I qualify Win the appointment

Area analysis showing rank, market share, tenure and a parcel-level map — Tarzana. 6,154 properties, 16 years average tenure, 82% owner-occupied.

3.47%Held by the top agent

Five steps

Take the neighborhood. Then take the one next to it.

It turns owning a ZIP code into a quarter-by-quarter campaign with a finish line you can see.

Know exactly where you standYour share, who is ahead of you, how fast each area turns, and how much of it is genuinely unclaimed. In most neighborhoods the leading agent holds only a few percent, which means the neighborhood is wide open, and you can see that before spending anything.

Draw the exact neighborhood you wantA city-defined neighborhood, a title company’s farm built down to the parcel, or one you draw yourself around a subdivision, a tract or a single condo building. Fourteen boundary types in all, from a whole ZIP code down to a shape you draw around one street. All the way to the APN.

Build the audience from ownershipWe work out who owns every home inside that boundary and build the audience from ownership records. Owners qualify wherever they live — an absentee owner in another state is still an owner on your street, and among the likeliest sellers on it.

Speak to their building, their streetThe message carries pinpoint information about their subdivision or their condo building. That is the precision the owner notices.

Run it on a cadenceMonthly, twice monthly or quarterly. Set it once and it runs, through mail, text, social and the neighborhood hub, under the name of the agent who owns that area on your team.

What the platforms leave you

Everyone else pays to reach three million people.
You pay to reach the owners.

This is a real ad being built. A fifteen-mile radius around Beverly Hills, which reaches from Thousand Oaks to Anaheim — an estimated 2.5 to 3 million people.

Read the line under the age boxes: “Select the age range 18-65+ when running ads in this Special Ad Category.” Housing advertising sits in its own category now, so filtering is off the table too.

Every dollar of that budget is spread across renters, buyers, children and three million strangers, to reach the few hundred owners you actually wanted.

A live advertising platform screen showing a fifteen mile radius around Beverly Hills reaching an estimated 2.5 to 3 million people — A live capture. Beverly Hills at the smallest radius the platform allows for a housing advertisement, and an audience of three million.

A parcel-level map of a neighborhood, every property outlined — The Geo half: an exact set of properties, drawn to the parcel.

GeoSocial

Geography picks the homes. Then the fence comes off.

Geo plus social. We take an exact set of properties — a neighborhood, a tract, one condo building, down to the parcel — and read who is named on the deed. Then we build the audience from those owners.

That audience follows the owner. A radius reaches whoever happens to be standing inside it, which is mostly renters and children. Ours reaches the person named on the deed — including the absentee owner in Phoenix, who is among the likeliest sellers on any street.

A GeoSocial audience reaches the owners wherever in the world they live, and it can be as few as a few hundred of them. That is the reach your competition is spending three million impressions to approximate.

Market trend data for a specific neighborhood — The neighborhood report that goes out on your cadence.

Neighborhood Command

The farm that keeps working while you list.

Scheduled farming to an area on a cadence you set, across mail, text and social at once, with a neighborhood report the owners actually keep.

Most farms take seven to twelve months to pay, and most agents stop around month five. Running it on a schedule is the whole difference.

Bring one ZIP code you already work.

We will slice it into the neighborhoods inside it, show you where you rank in each, and show you what would have gone out to those owners last month.

See if I qualify See the exclusive ZIP

Own your ZIP code,one neighborhood at a time.

Take the neighborhood. Then take the one next to it.

Everyone else pays to reach three million people.You pay to reach the owners.

Geography picks the homes. Then the fence comes off.

The farm that keeps working while you list.

Bring one ZIP code you already work.

One team per ZIP code.Yours may still be open.

Own your ZIP code,
one neighborhood at a time.

Everyone else pays to reach three million people.
You pay to reach the owners.

One team per ZIP code.
Yours may still be open.