The platform

Four ways your name
lands on that street.

Everything starts the same way: you draw a boundary, and we work out who owns the homes inside it. What changes is the moment that sets the marketing off.

See if I qualify For team leaders

Our own innovation

Every Command fires on a stage of the listing lifecycle.

The lifecycle is the spine the whole platform is built on. Each Command owns one stage of it, so a listing keeps producing marketing from the day you farm the street to the day you farm the sold sign.

Each Command fires on a different action in the same lifecycle.

The area view for a neighborhood, showing rank, market share and a parcel-level map — One neighborhood, every parcel outlined, and who holds what today.

The four Commands

Four moments. Four ways your name lands.

Active listings across the neighborhood around a new listing

Listing Command

Your own listing goes active. The street around it hears about it through mail, text and social at once, and the whole marketing kit generates with it.

Agent ranking and market share across a neighborhood

Competition Command

A competitor’s listing goes active in a ZIP code you hold. Your marketing fires on their moment. One team per ZIP code, per property type.

Neighborhood market trend data sent on a farming cadence

Neighborhood Command

Scheduled farming to an area on a cadence — monthly, twice monthly or quarterly. Set the cadence once and it runs on its own.

The mapped streets invited to an open house

Open House Command

An open house is scheduled. The surrounding streets are invited before the signs go up, and the follow-up runs the same afternoon.

Where each one lands

Six actions, and the system that runs each one.

Farm the areaFill the pipeline before there is a listing. Prospect the owners on the streets you intend to own.GeoSocial audiences · Facebook and Instagram · text message · Neighborhood Command

Win the appointmentWalk in knowing their market better than they do, under the name of the agent presenting.Market Insider report · pre-listing package · coming-soon kit

Market the listingThe day it lists, the whole block hears about it and every asset builds itself.Listing Command · 22-piece listing kit · property website · circle prospecting

Run the open houseOne open house, run properly, is your next listing — and it is how you build the team.Open House Command · the mega team open house kit · invitations · sign-in · same-day follow-up

Work the pendingThe neighbors are watching harder now than the week it listed, so you circle prospect for the next one.Circle prospecting the block · under-contract pieces · seller updates

Farm the soldThe close is the strongest farming material you will ever hold on that street. It starts the circle again.Just-sold kit · circle prospecting for the next listing · seller report · back into farming

What sits behind them

The intelligence, the content, and the audience.

Farm Analyzer

Score an area before you commit to it: rank, market share, turnover, tenure, owner-occupancy and median price, down to the parcel.

Market Insider

The neighborhood report that wins the appointment. Their streets, down to the block, branded to the agent. Owners keep it.

Generated listing cards branded to an agent

The content library

Every kit — farming, coming-soon, listing, open house, just-sold — generated per listing and per agent, print-ready and platform-ready together.

The owner-level map a GeoSocial audience is built from

GeoSocial audiences

Audiences built from who owns the homes inside your boundary. Owners qualify wherever they live.

A parcel-level price map across a neighborhood

Fourteen boundary types, four you will use most

ZIP code, city-defined neighborhood, title-company farm built to the parcel, and the boundary you draw yourself. Down to the APN.

A neighborhood destination page running inside an agent website

Embeds and funnels

Neighborhood destinations and owner-facing funnels that run inside an agent’s own website.

Footprint

The data underneath all of it.

12Live MLS integrations

1.02MListings a year in footprint

180,755Listing agents in that footprint

14Boundary types, from ZIP code down to a farm you draw

See it run on a real neighborhood.

Bring one area you already work. We will show you the owners of record, where you rank, and what each of the four Commands would have sent last month.